INTERNET MARKETING's Pidgeon carries good news for local Kalgoorlie businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for lot of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand each one of recent updates so as to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Kalgoorlie businesses.

Previously we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is essential to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that are using underhanded techniques or seeking to buy links-- it pushed again towards websites having to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all turn to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Kalgoorlie business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Kalgoorlie store would be struggling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small companies were just giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Kalgoorlie, is now most likely to rank a local Kalgoorlie business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand so that you can get the most through your business!

If you intend to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Kalgoorlie, call 1300 595 013 or visit at www.internetmarketingexpertsKalgoorlie.com.au