Digital SEO Marketing-- The Battle to find out what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and one of the ways that helps make it even more difficult is the way that Google is making it harder to find information. I am not usually one to grumble about the way that Google develops-- mostly they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still frustrating. So what am I complaining about here? Well allow me to make an effort and explain it this way.

No matter how you intend to structure your keyword research, it all starts with a particular core principle, one that you must build by checking out your metrics and Google Analytics.

The thought is that from this main idea and keyword, you then make a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors to consider.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has decided though that they are going to decrease the access to the data created by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This indicates that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account in order to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the easiest ways to learn the real metrics for many specific niche areas. The main worry that is brought up by this is how it affects the small businesses in Kalgoorlie that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Kalgoorlie on1300 595 013 or visit, www.internetmarketingexpertsKalgoorlie.com.au