Digital SEO Marketing Kalgoorlie is not
as simple as creating a website there are of countless different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I want to show to you a few lessons that I have discovered Facebook
Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing,
and because there are so many details about Facebook Ads that I wished I knew
when I initially started investing with them.
Lesson # 1-- Image v Text
This is something that I really had to
remember when first starting. Facebook Ads must contain under 20 % text, it is
Facebook's way of making sure your ads actually are not being too obtrusive and
annoying, so you will need to make certain that you have a nice image in your
ad and your font isn't too large.
Something that I typically use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are making use of in the ad.
So be sure to keep this in mind and your
ads will have more growth, and less automatic turndown by Facebook.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, most of Facebook users are young, and younger customers virtually only
use mobile devices. Recent figures from Facebook indicate that almost 50 % of
users under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend upon your
audience, but even if you are targeting at an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
possibility.
What this means is just because you may be
on a laptop when you create and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means see to
it you look to make sure the ad works for mobile in the preview, and you try
out the amount of ads you want aimed solely to 'mobile.
Lesson # 3 - Location, Location, location--
Don't waste your money
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local
Kalgoorlie Business then you will want to set the location to Kalgoorlie. It
just makes good sense, right?
But what many people overlook is that they
choose by default the option for "Everyone in this Location".
So I intend to reveal to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are actually in Kalgoorlie will be possibly targeted by
your ad. This is pretty specific, but still broad enough to where you may be
wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who live in Kalgoorlie, or even just people visiting.
So depending on your local business, you
may desire to be targeting people that are visiting or even on holiday in
Kalgoorlie. By selecting the option for this you can make sure you are getting
in touch with the specific people that will hopefully be engaging with your business,
and therefore get a better engagement rate on your investment.
But what it also means that if you just
keep selecting 'everyone in this location' then you are by default wasting a
few of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are going to benefit your business.
Hopefully these few suggestions and pieces
of advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing attempts in Kalgoorlie.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Kalgoorlie
on 1300 595 013 or visit, .internetmarketingexpertsKalgoorlie.com.au.
